Many of our website customers come to us after having had bad experiences trying to create a website themselves. They will have used ‘simple’ website builders or taken a risk using budget web design services. Although this may seem like the most cost-effective way of getting started online, it more often than not results in extra work (and costs) or even having to have your website redeveloped, often not even that long after the launch of the original site. It can also result in damage to your brand and SEO rankings that can be difficult to later recover.
One of our latest web customers had this very experience. Having sourced a budget website developer online they provided the information and photographs for the site and a basic site was produced. Unfortunately, due to lack of skills and expertise many changes were never implemented, worse still the site was hacked and redirected to spam and obscene websites. This is when Exacta Print stepped in to save the day!
We audited the current site to get rid of excessive pages and content and condensed all relevant contents into a few simple and easy to navigate sections.
Improved the user journey through relevant content to help increase user engagement and website conversions/bookings. The layout was carefully planned to work well on all devices – mobile, tablet or desktop ensuring the site retains full functionality and accessibility regardless to which device it is viewed on.
To create consistency across all of the marketing materials, we created a brand that flows through all of their digital and printed materials, including, colour theory and typography to help increase user confidence in the company. We utilised a grid layout and white space to allow the content to be easily understood and navigated. Utilised strong imagery throughout to showcase the products and experience that are on offer.
The current domain was then pointed to our secure and reliable server hosting, an SSL certificate added (SSL gives your website a padlock that is displayed in your browser bar, reassuring visitors they’re safe on your site) and other security measures were implemented such as firewall and malware scanning and malicious login blocking.
View the site here: arranviewholidaypark.co.uk
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